Solutions and systems for media on-line and broadcast

SMPTE 2110 standard comes to maturity. More and more pure 2110 installations goes live. And the IP uncompressed and separate video/audio/data transfer start to reveal and surprise the same time the net advantages for the 2110. We at Hydra were in favor for 2110 over 12G/6G extended SDI since the beginning, although in the beginning the 12G SDI made simpler and easier transition to UHD.
NDI is another IP transfer technology spreading faster than anyone expected. The NDI is embraced by a surprisingly huge number of manufacturers. What NDI brings into these manufacturers is new innovative and ingenious features that transform the content creation industry.
We at Hydra work for years with NDI devices so now we are searching ways to combine the two technology platforms (2110 and NDI) into an friendly and robust ecosystem.
Streaming: Common Media Application Format (CMAF) probable will succeed and start to spread to simplify MPEG DASH and HLS streaming even if DRM encryption is still a challenge.
We at Hydra focus on making easy to use integrated systems to push on-line TV to local customers that need a way to spread their imagination and creativity. Even lots of pieces for an on-line platform are available for years, for the local customers to have an on-line distribution is painful and distract them from their main goal: to create content.

... updated on march 2019 ...

Founded in 1990, Hydra Ltd. is a well established player for Romanian broadcast industry.
Until 2000 we focused on introducing digital technologies on the Romanian market.

Since 2000, we focused on introducing file based technologies and modern workflows on Romanian market.

 

It is unanimously recognized that there is a major shift in broadcast and telco industries. And this is not only as a result of IP migration or how the media is changing.
We at Hydra, recognize that today 100% of broadcasting technology is based on software. Embedded into hardware or not, the software raises new challenges:

• There is no more 100% reliable components/blocks inside complex systems. From the beginning, systems have to be designed taking into consideration that components have glitches ("bugs").
• Software developing technologies are changing. This mean that useful system components have to be dropped or replaced completely because of no support or prohibitive costs for old programming technologies.
• Software solutions need more maintenance than old hardware solutions. Software maintenance is more challenging and need higher skilled human resources.
  

This is where Hydra is focusing.
Our main skills are in designing redundant solutions and using monitoring and control systems in order to minimize the impact of maintenance and frequently upgrades.
If we speak about a head-end, or an ott system, or a playout solution, how can systems be designed to cope with frequent defects or upgrades, etc? How useful is a monitoring solution and how reliable and trusted can it be?  

... updated on february 2016 ...